MCQ for CA Intermediate EIS & SM - PART 2 - STRATEGIC MANAGEMENT - Chapter 6 - FUNCTIONAL LEVEL STRATEGIES
Sample Multiple Choice Questions (MCQ's) for CA Intermediate - Paper 7 - ENTERPRISE INFORMATION SYSTEMS & STRATEGIC MANAGEMENT - PART 2 - STRATEGIC MANAGEMENT - Chapter 6: FUNCTIONAL LEVEL STRATEGIES - For Practice relevant for Dec 22 and May/June 23 Examinations
Q:1 Which of these includes marketing strategies to reduce demand temporarily or permanently?
- Concentrated Marketing
- Differential Marketing
- Demarketing
- Synchro Marketing
Answer:3
Q:2 Product stand for combination of _______ that the company offers to target market.
- Goods
- Services
- Both (a) & (b)
- None of these
Answer:3
Q:3 Which is not a ‘4P’ variable of the market mix?
- Product
- Promotion
- Place
- Portfolio
Answer:4
Q:4 Which of these is more-broader concept?
- Supply Chain Management
- Product Development
- Logistic Management
- Performance Management
Answer:1
Q:5 Which is a set of controllable marketing variables that the firm blends to produce the response it want in target market?
- Market Technique
- Market Mix
- Market Zone
- Market Condition
Answer:4
Q:6 _______ should not be thought of as a tool for limiting expenditures but rather than as a method for obtaining most productive & profitable use of organization’s resources.
- Entity’s fund Analysis
- Research & Development
- Logistic Management
- Financial Budget
Answer: 4
CA Intermediate EIS & SM - PART 2 - STRATEGIC MANAGEMENT - MCQ for Chapter 7 -
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